Campaign resources

IOAD 2025 theme:
One big family, driven by hope

2025 Campaign Kit

Get the tools and templates to make an impact this August 31 – campaign ideas, social media graphics, poster designs and more.

This International Overdose Awareness Day, we come together as one big family to take action on overdose.

The overdose crisis doesn’t just shatter our families, it fractures our communities. 

The losses go deeper than one person, one family or one neighborhood. They ripple out into classrooms, workplaces and the spaces we all share. They cross borders between cities, states and nations. 

But in a time when people are searching for connection and safety, overdose also reminds us that our lives are deeply intertwined. 

We often instinctively protect our own – our children, our parents, our siblings. We believe in second chances for our loved ones but struggle to extend that same compassion to others. But what if we saw each other as one big family, bound not just by blood, but by shared experiences, responsibility and commitment to each other? 

This International Overdose Awareness Day let’s imagine a new meaning of what family can be. A family driven by hope, love and action. We are one big family – not just because we share in the pain of loss, but because we share in the power to change what comes next. 

This August 31, we move beyond awareness. We organize, we show up, and we take action. Because no one should carry this grief alone. Every story shared, every voice raised and every step we take brings us closer to a future free from overdose. 

Join our family this IOAD. 

#OneBigFamily #DrivenByHope #IOAD2025 #EndOverdose  

More campaign resources

Advocacy Kit
Campaign for action on overdose

Let’s raise our voices and advocate for real change. This kit includes:

  • Campaign ideas bank
  • Advocacy guide and tips
  • Letter-writing templates
  • And more
Share knowledge that saves lives

Download educational materials and help spread vital information in your community.

This kit includes: 

  • Drug fact sheets
  • Educational posters
  • Social media graphics
  • Naloxone/Narcan information
  • And more
Get local media interested in IOAD

Learn how to get your IOAD activities noticed by local media, with resources including:

  • Media tips for event-holders
  • Media release tips and template
  • Op-ed tips and template
  • And more
Light up purple for overdose awareness

Download resources to organise a local landmark to light up purple for IOAD, including:

  • Request letter template
  • Guide for participants
  • Social media graphics 
Create your own IOAD materials

Download IOAD brand elements including our logos and commonly-used graphics.