Campaign Resources 2023

The IOAD 2024 theme and campaign materials are currently in development. Check back soon.

IOAD 2023 theme: Recognizing those people who go unseen

Overdose touches people and communities in many ways.

With our theme for 2023, “Recognizing those people who go unseen,” we honor the people whose lives have been altered by overdose. They are the family and friends grieving the loss of a loved one; workers in healthcare and support services extending strength and compassion; or spontaneous first responders who selflessly assume the role of lifesaver.

We would like to say to these people: #weseeyou. Theirs are the voices we should amplify, and their strength and experience should be held up as examples to us all. Too often, however, they are left to bear the burden of this crisis alone and in silence.

This year on August 31, let’s acknowledge and support the people in our communities who go unrecognized by raising awareness of the hidden impacts of overdose, promoting education of overdose response, and reaching out to politicians to make lasting, lifesaving policy changes.

It’s time to act. Who are the people in your community affected by overdose that you would like to recognize this IOAD?

IOAD Resources Page Kits

2023 Campaign Kit

This kit provides you with everything you need for your 2023 IOAD event planning and promotion including posters, social media tiles and banners, t-shirt designs, Zoom backgrounds and other digital assets.

Unrecognized First Responders
Campaign Kit

Download this kit if you want to run a local campaign dedicated to raising awareness of overdose's unrecognized cost on communities and acknowledging the everyday first responders to overdose.

Educational Materials

Download this kit if you are looking for tools and information related to overdose response, prevention and harm reduction.

Advocacy Toolkit

This kit provides you with useful tips, ideas and letter templates to support your advocacy efforts calling for policy changes.

IOAD Brand Toolkit

This kit provides you with the IOAD logos, brand colours, and campaign elements you need to create your own awareness-raising and event materials.

Media Support Kit

Download this kit if you are interested in reaching out to your local media to gain greater coverage for your IOAD event and overdose awareness messages.


This kit provides you with materials, tools and templates to support your advocacy work to reach your local representatives.

Overdose affects everyone. From grieving families to spontaneous first responders, the impacts of overdose are far-reaching and fall indiscriminately.

Sign up to the International Overdose Awareness Day newsletter and become part of the global movement to end overdose.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.